A growth partner for the AI search era
MindJek is a full-stack digital marketing agency from Ahmedabad, founded by two practitioners who spent years ranking their own products before ever taking on a client. Since 2019 we've helped founders, D2C brands and local businesses get discovered — first on Google, and now inside the AI answers reshaping how people search.
We ranked our own products first. Then we made it our business.
MindJek didn't start as an agency. It started with two friends — Arihant and Mukesh, close since 2015 — doing full-time SEO and digital marketing for our own products and websites. Our money, our rankings, our risk. Every experiment, every algorithm update, every hard-won page-one result taught us what actually moves the needle — because nobody feels the difference between theory and results like someone spending their own budget.
By 2018, the playbooks weren't guesses anymore — they were proven, repeatable systems. So in 2019 we made a decision: take everything we'd learned ranking our own ventures and use it to grow other people's businesses. That practitioner-first DNA is still how MindJek works today — we only recommend what we'd spend our own money on.
Now, as AI Overviews and assistants change how people find answers, we've taken the same obsession into AEO and GEO — so our clients don't just rank, they get quoted. Same skin-in-the-game mindset, engineered for what's next.
Principles that drive the work
Results over vanity
We report on rankings, AI citations, leads and revenue — not likes. If it doesn't move the business, it doesn't matter.
Radical transparency
Clear dashboards, plain-English updates and no black boxes. You always know what we're doing and why.
Built to last
No shortcuts that get you penalised. We build durable authority — the kind search engines and AI models trust.
The people behind MindJek
A tight-knit team with 6+ years of combined experience across strategy, search and performance.
Arihant Chopra
Leads growth and client partnerships with industry-best depth across performance marketing, SEO, AEO, GEO and web engineering — the systems that make brands rank and get cited by AI.
Mukesh Patel
Industry-leading expertise in performance marketing, SEO, off-page SEO and Local SEO — leading client partnerships and turning search visibility into measurable revenue.
Questions about MindJek
MindJek was founded by Arihant Chopra and Mukesh Patel, Co-Founders and friends since 2015. Before starting the agency, they spent years doing full-time SEO and digital marketing for their own products and websites — their own money, their own rankings, their own risk. That practitioner-first experience became the foundation of MindJek in 2019.
MindJek was founded in 2019 in Ahmedabad, Gujarat, India. The founders spent 2015–2018 proving their playbooks on their own ventures first, so the agency launched with tested, repeatable systems rather than borrowed theory.
Three things: practitioner-first DNA (the founders ranked their own products before ever taking a client), an integrated SEO + AEO + GEO approach built for the AI search era, and reporting that tracks leads and revenue instead of vanity metrics. We only recommend what we would spend our own money on.
MindJek is headquartered in Ahmedabad, Gujarat, India, and works with clients across India, the US, Canada, the UK and the UAE. Most engagements run fully remotely with regular reporting calls, so location is never a barrier.
Arihant Chopra is the Co-Founder of MindJek, the Ahmedabad-based digital marketing agency. He leads growth and client partnerships with deep expertise across performance marketing, SEO, AEO, GEO and web engineering — and has been ranking websites since 2015, starting with his own products before co-founding MindJek in 2019.
Mukesh Patel is the Co-Founder of MindJek. He brings industry-leading expertise in performance marketing, SEO, off-page SEO and Local SEO, and leads client partnerships — turning search visibility into measurable revenue. Like his co-founder, he spent 2015–2018 marketing his own ventures full-time before MindJek was born.
Yes. MindJek Ventures Private Limited is the registered legal entity behind the MindJek brand — same company, same team, same Ahmedabad headquarters. Invoices and contracts carry the legal name; everything else carries MindJek.
Marketing is a battle for minds — and "Mind" is where every buying decision happens: first the customer's, and now the AI assistant's too. "Jek" is our own coinage, echoing "jack up" — to lift — and chosen because it's short, sharp and impossible to confuse with anyone else. Put together, MindJek means what we do: we lift brands into the minds that matter, human and machine.
Let's build your visibility
Tell us where you want to grow. We'll show you how to get there across search and AI.