The challenge
The clinic operated five branches across the city, but its Google Business Profiles were incomplete, inconsistent and rarely updated. Business names, addresses and phone numbers differed across directories, reviews trickled in slowly, and the website had a single generic "contact us" page instead of proper location pages. For high-intent searches like "dentist near me" and "root canal in [area]," competitors owned the three map-pack spots — the results that capture the majority of local clicks and calls.
The strategy
MindJek ran a location-by-location Local SEO program built to make every branch the obvious top choice in its own neighbourhood.
- Google Business Profile overhaul — fully optimised every profile with correct categories, services, hours, photos and weekly posts
- NAP consistency & citations — cleaned up name, address and phone details across every major directory and map
- Dedicated location landing pages — built a unique, locally-relevant page per branch with LocalBusiness structured data
- A review generation engine — set up simple post-visit review requests that steadily grew ratings and volume
- Local link building — earned mentions from community sites and health directories to reinforce local authority
The results
Within four months, all five branches were ranking in the top three of the map pack for their primary "near me" and treatment searches. Consistent review requests tripled Google review volume and lifted average ratings, making each listing more clickable. The compounding effect: calls and online booking requests rose 64%, front-desk staff reported busier calendars across every location, and the clinic finally had a predictable, low-cost channel bringing new patients through the door.
Figures above are representative of typical engagement outcomes and are illustrative of the results we aim for, not guarantees.
"Our clinic now dominates the local map pack. Calls are up, the booking calendar is full, and reporting is refreshingly clear."