3.2× organic revenue for a Texas supplements brand

The challenge

The brand had built a healthy business on Meta and Google ads — but the economics were deteriorating fast. Meta CAC had climbed 40% year over year, iOS privacy changes kept degrading targeting, and roughly 90% of revenue depended on paid channels. Meanwhile, US shoppers researching supplements were typing "best magnesium for sleep" into Google — and increasingly asking ChatGPT and Perplexity the same question. The brand ranked for almost none of those queries and was never mentioned in AI answers. It needed a durable acquisition channel it actually owned.

The strategy

MindJek ran a combined e-commerce SEO and GEO program: turn the brand's genuine ingredient expertise into the most quotable, best-structured resource in its categories, so Google rankings and AI citations compound while paid spend gets smarter, not bigger.

• Technical SEO on Shopify — fixed crawl waste from filtered collections and variant URLs, cleaned canonical and internal-linking structure, and lifted Core Web Vitals across product and collection pages
• Ingredient-led topic clusters — built research-backed hubs around core ingredients and use cases (sleep, focus, recovery), each cluster funnelling authority to the money collection pages
• Product schema at scale — Product, Offer and review structured data on every SKU so listings earn rich results with price and star ratings
• GEO for AI citations — quotable, research-backed content with clear sourcing, an llms.txt file, and deliberate targeting of "best [category] supplement" questions that US buyers now ask AI assistants
• Digital PR in health publications — earned expert commentary and data-led mentions in the health and wellness outlets that both Google and LLMs treat as trusted sources

The results

Within eight months, organic revenue grew 3.2× and 62% of tracked keywords reached page one. More importantly, the channel mix transformed: organic and AI-referred traffic went from 8% of new customers to 27%. The brand is now cited by ChatGPT and Perplexity for several "best [category] supplement" queries in its niche — answers that sit at the very start of the US shopper's research journey. With a growing owned channel doing more of the acquisition work, blended CAC fell 34%, and paid budgets could be concentrated on the audiences and moments where ads genuinely outperform.

Figures above are representative of typical engagement outcomes and are illustrative of the results we aim for, not guarantees.